INTRODUCING
The Ramp Tool Suite
Tools for each step in the paid marketing process
SOFTWARE THAT POWERS YOUR
GROWTH VIA PAID MARKETING
The only right way to do marketing is where you make a return on investment. We provide software that instils our proven, disciplined approach to paid marketing into growing businesses.
CONTACT US
SOFTWARE THAT POWERS YOUR
GROWTH VIA PAID MARKETING
The only right way to do marketing is where you make a return on investment. We provide software that instils our proven, disciplined approach to paid marketing into growing businesses.
CONTACT US1. CPA SETTER
Know what to pay for each customer
4. MEDIA BUYER
Acquire customers in-line with target
2. MEDIA PLANNER
Know how many customers you can acquire
3. REVENUE FORECASTER
Predict the impact of marketing plans on revenue
INTRODUCING
The Ramp Tool Suite
Tools for each step in the paid marketing process
1. CPA SETTER
Know what to pay for each customer
2. MEDIA PLANNER
Know how many customers you can acquire
3. REVENUE FORECASTER
Predict the impact of marketing plans on revenue
4. MEDIA BUYER
Acquire customers in-line with target
CPA SETTER
The CPA SETTER enforces ROI by automatically calculating cost per acquisition targets and distributing them to your marketing team or media partners. It will refresh CPA targets on a weekly basis so they are always up to date.
TRADITIONAL TARGET SETTING
- Companies buy to a single CPA target – Highly inefficient
- CPA calculated manually from all time data
- CPA refreshed infrequently
- Never takes into account organic acquisition
- Manually communicated to team/partners
THE RAMP WAY
- Thousands of different CPA targets calculated based on channel / segment yield for maximum ROI
- CPA calculated on most recent data
- CPA refreshed every week
- Can take into account organic acquisition
- Automatically and systematically distributed via email
MEDIA PLANNER
The MEDIA PLANNER helps build marketing plans based on the CPA targets you can afford to pay. It will estimate the total number of customers (paid and organic) that your business will acquire. This ensures that your marketing plans are realistic and scientifically driven.
TRADITIONAL MEDIA PLANNING
- No connection between marketing spend and revenue
- Plans only include “paid acquisition”
- Hard to tell if CPA / volumes in marketing plans are realistic
- No way of telling what the optimum spend is per channel
- Hard to tell if future campaigns will perform like the last
- Often fails to consider seasonality of business
THE RAMP WAY
- Easily see impact of plans on top line revenue
- Easily estimate impact of paid on organic acquisition
- Ramp will consider price volume curve
- Ramp will consider cost incrementally
- Ramp will consider market saturation
- Ramp will consider seasonality
REVENUE FORECASTER
The REVENUE FORECASTER accurately predicts the revenue of your entire business and demonstrates the impact of marketing spend on your top line. This ensures that your budgets are accurate and you are always on top of the key growth levers of business performance.
TRADITIONAL REVENUE FORECASTING & BUDGET SETTING
- Done in excel and usually just a basic trendline
- Not scientifically driven – Inaccurate
- No connection between marketing cost and revenue
- Forecasting done on quarterly basis, a year in advance and at monthly resolution
- Time consuming
- Performance vs budget done infrequently and of low insight
THE RAMP WAY
- Cloud based using thousands of underlying data points
- Cohort driven process – Highly accurate
- Marketing cost drives revenue
- Forecasting done on a daily basis, several years in advance at a daily resolution
- Automatic
- Performance vs budget insight is delivered to your inbox on a daily basis
MEDIA BUYER
The MEDIA BUYER will automatically acquire and reactivate users in line with your company targets. This saves time and ensures that performance targets are strictly adhered to.
TRADITIONAL MEDIA BUYING
-
Teams of buyers or agencies doing manually
THE RAMP WAY
- Ramp tells your media platforms and partners what to buy automatically and creates a feedback loop to guarantee ROI
FINDING THE SOLUTION
Typical Problems Ramp Helps Solve
If you’re asking any of the below questions, Ramp can help your business.
BEHIND RAMP
The Executive Team
Angus Lovitt
CEO
Hailing from an ad agency background, Angus led growth marketing efforts at King Digital Entertainment & Small Giant Games; both which went onto achieve “unicorn” status. Ramp’s software is based on his proven approach to marketing.
Jan Pickard
COO
An engineer and product expert, Jan drives product and operations, ensuring everyone is moving in the right direction. He has founded and sold a SaaS business in a related sector, which experience he will leverage building Ramp.
Francois du Toit
CTO
Francois takes delight in optimizing processes, be it of a technical or inter-personal nature. Cultivating an environment where a team of engineers are able to deliver their best work, which in turn creates a product that helps our clients optimize their processes, is a pure win-win for him.